Portfolio
Hi. I’m Zoe.
Seasoned in content design & product strategy, I create innovative UX design to engage people, solve problems, and grow business.
Good in the room, at the desk, or guiding the team. Fellow traveler.
Case studies
 Name |  My role |  Tags | Tldr: |
|---|---|---|---|
 Twitter case study: Onboarding that made a difference | I was the first UX writer and Content Designer hired by Twitter's Design team and quickly became known as the 'voice of Twitter.' I played a key role in elevating brand awareness to 98%, served on the growth leadership team, and co-founded the product marketing team. | BrandBusiness goalsContent DesignUX Designfirst content designer! | The new 'Instant timeline' onboarding flow exceeded expectations, achieved its metrics, and was well-received by users, critics, and Wall Street, as evidenced by a 7% increase in Twitter's stock. |
 Meta case study: Changing the experience of privacy | I was the head of Content Design on Consumer Privacy Experience and part of the cross-functional leadership team. I managed 6+ content designers across numerous privacy channels working on high impact, high visibility projects. | Content DesignLeadershipManagementProduct StrategyStrategyUX Design | The Privacy Policy global update shipped to the huge win of a neutral/positive response. It was transformed by lowering the reading level to 9th grade with 5th/6th highlights section, increased privacy information, and improved visual interaction, increasing accessibility Privacy Center was also well received, especially by the United Nations during the Ukraine war, as well as increased goal metrics around visitation for people seeking to understand and control their privacy, and search ranking. |
| Consulting at Sesh: NUX update + positioning | I was both an early advisor and later, a UX design and product consultant. | MarketingPositionStoryUX DesignUX copywriting | The NUX update was based on a new product insight—integration with Google calendar. Sesh was also an early partner in the Zoom app store. |
 Case study: Chase - building a foundation of trust | I was a design manager with teams across different platforms—web, mobile, developer ecosystem, public platforms, and design systems—managing other managers, content designers, and product designers. | Content DesignLeadershipManagementProduct designStrategyUX Design | We successfully increased usage of our digital products, reduced costs and call center times, and won the Mobile App of the Year award in 2020 from J.D. Power and Associates. |
| Start-up glory: Jelly (acquired by Pinterest) |