I just received a large, thick book from W & K with the word April on back and Fools on the front.
It is filled with pictures of tragically hip, tragically fabulous, tragically creative- seeming, tragically cool pictures, ideas and thoughts coughed up by W & K employees around the world.
My first thought was, what a waste of paper, but no, there is a bookmark stating, “…Green Process…saved 150 grown trees…” etc. etc. I am shamed in my uncomplimentary thinking of this them.
I got said book as a gift? rejection letter? promotion tool? in response to an employment experiment I participated in with W & K where I was not hired. I was not even being considered for hire by them several months ago, but I can say that the book sparked an intense longing to work at a place that could so brilliantly spark an intense longing for something–man, what an excellent marketing tool. You guys are preaching to the converted, baby!