Areas of Expertise

Thrives at the unique intersection of storytelling, design, UX, marketing and product.

Specifically: strategic storytelling, creative direction, UX, growth, editing and writing.

Builds and manages creative teams that have fun.

Marketing—Jelly 2015-present

  • 54% increase in “questions askedfor logged out home page from strategy and redesign
  • Built and managed global team of 20+
  • Product insights and strategy
  • Oversaw creative direction for marketing websites, ads, emails, content strategy, social media
  • Messaging and positioning, storytelling, communications

Senior Content Strategist and Copywriter (first one!)—Twitter 2011-2015

  • Highlights include: launched content strategy at Twitter, part of senior leadership Growth Team
  • Created foundational best practices in writing and CS for all product and marketing
  • 8% increase in account signups as a result of new story and designed onboarding flow (currently still in use)

Creative Direction & Content Strategy 1998-2011

  • Google Brand Studio: Google+, Adwords, Google Docs, strategy and writing
  • Fleishman-Hillard; Visa: case studies, brochures, content strategy
  • Halogen Network, executive brief, emails
  • Madison Square Garden, marketing, strategy

Program Manager—Institute for the Future 2008-2009

  • Co-ran the Technology Group: research, strategic planning, conference
  • Creative direction and management of creative team for website content and production, digital video

Movie & Television Writing

  • Kevin Messick Productions: film, Bridget Johnson Films: film, Baumgarten/Merims: film, Renaissance Pictures, WB network: tv, Lifetime Entertainment for Women: tv, Abandon Entertainment, film

Development & Production

  • Brillstein-Grey Communications: Warner Brothers: Veronica’s Closet-NBC, Warner Brothers: Ties that Bind-ABC pilot


  • New York Public Library, Screenplay Writing 2001-2002


  • Columbia University, New York, NY, MFA 2007

Honors and Awards

  • Columbia University Fellowship, fiction writing; Nicholl Fellowship in screenwriting, semifinalist; Austin Film Festival Screenwriter Competition, 2nd round