ZOE FINKEL * * @zoefinkel * 

Areas of Expertise

Digital marketing, storytelling, content strategy, brand building. Building and managing collaborative and happy teams.

Marketing Director—Jelly 2015-2017

  • Oversaw strategy and execution of digital marketing for inbound channels to drive growth and lead generation (@jelly for one)
  • Built brand narrative that contributed to acquisition by Pinterest
  • Developed messaging and positioning with CEO
  • Created strategy that led to 54% increase in “questions askedon home page
  • Hired and led global customer service and research team of 20+
  • Led research to develop insights for product strategy

Senior Content Strategist and Copywriter (first one!)—Twitter 2011-2015

  • Launched content strategy at Twitter; part of the senior leadership, Growth Team
  • Founding member of product marketing team
  • Created foundational voice guidelines and best practices in writing and content strategy for all product and marketing
  • Extensive creation and editing of marketing materials, collateral for partners & product copy, on brand, across all teams
  • Worked closely with data analytic and research to develop growth insights
  • 8% increase in account signups as a result content strategy and storytelling for onboarding flow

Creative Direction & Content Strategy — Freelance 1998-2011

  • Google Brand Studio: Google+, Adwords, Google Docs, strategy and writing
  • Fleishman-Hillard; Visa: case studies, brochures, content strategy
  • Halogen Network, executive brief, emails
  • Madison Square Garden, marketing, strategy

Program Manager—Institute for the Future 2008-2009

  • Co-ran the Technology Group: research, strategic planning, conference
  • Creative direction and management of creative team for website content and production, digital video

Movie & Television Writing

  • Kevin Messick Productions: film, Bridget Johnson Films: film, Baumgarten/Merims: film, Renaissance Pictures, WB network: tv, Lifetime Entertainment for Women: tv, Abandon Entertainment, film

Development & Production

  • Brillstein-Grey Communications: Warner Brothers: Veronica’s Closet-NBC, Warner Brothers: Ties that Bind-ABC pilot


  • New York Public Library, Screenplay Writing 2001-2002


  • Columbia University, New York, NY, MFA 2007

Honors and Awards

  • Columbia University Fellowship, fiction writing; Nicholl Fellowship in screenwriting, semifinalist; Austin Film Festival Screenwriter Competition, 2nd round