I say that just a little bit tongue-in-cheek. Because we love our MBAs.
BUT, the power and the importance of “the story” in business and especially in marketing is starting to take center stage. The impact of language in the service of creating a feeling and imparting a message cannot be overstated. I give you the transformation of the word Hebrew into the hip magazine Heeb as an example. It’s only one word, and yet, it’s a new world.
Often overlooked content is now being considered a quick and effective fix for a website in need of updating. Not to knock design, we need that too. But content is often easier and quicker to fix, and equally, if not more powerful.
And who better than an expert in the art of narrative, a person experienced with expressing and conveying subtle psychological feeling and nuance in words; we’re more than just writers, we’re masters in fine art.